How Many Flyers Do You Need for Your Campaign? (Beginner's Guide)

One of the first things you need to do when planning a leaflet distribution campaign is to figure out how many leaflets to print. The truth is that the "right number" depends on your goals, where you live, and whether you are testing or scaling. But there are rules that have been shown to help you get the best results.

How many leaflets do you need at the very least?

With traditional leaflet distribution companies, you needed at least 5,000 leaflets to make a campaign work(mandatory minimum). This volume is enough to get useful data and a decent chance of generating responses, especially for local businesses.

But with Marketize, the minimum becomes much more flexible - You can now run small, highly targeted campaigns, because anyone can sign up as a distributor, not just big companies who have to worry about overheads. Opening possibilities to deliver as low as:

• 500 flyers to test the message
• 1,000 leaflet drops in small neighborhoods
• 2,000-3,000 to test out new areas

There was no possibility to be this flexible before.

However, five thousand leaflets is still the industry-standard minimum for a "real" local campaign with more predictable results. It should be enough to introduce your brand, get a measurable response rate, and help you figure out how well your offer works in that respective area.

If you want to aim for a more solid potential response - Ten thousand leaflets is the right number if you want to make a difference in your community and start entrenching your brand into residents' minds.

This volume lets you:

• Get to a much bigger part of your target area - potentially hitting people/clusters who are more likely to respond;
• Get better response rates;
• Get more accurate information about your leaflet's effectiveness, suitability of the area - the impact of your value proposition;

This approach gets things moving faster in your area with it being where most long-term, successful leaflet campaigns start with a very important caveat - ensure that you have the right calls to action/offers on your leaflet to maximize conversion chances - ideally a discount code or upon presenting the leaflet to also gauge response.

One of the best things about Marketize is that you can make your campaign as small or as big as you want it to be, whether it be:

• 20,000
• 50,000
• More than 100,000
• or even county/country-wide volumes

...you can use Marketize's built-in counting and mapping tools to plan everything and keep track of all distributions with complete openness or delegate it all to a single agency to handle, while remaining in full control of tracking and gauging your ROI.

There is one very important caveat that all clients must know but distributors are always reluctant to discuss due to the sensitive nature of it - That is the matter of No Junk Mail and failed deliveries to certain addresses due to situations outside of the distributors' control - Such as previously mentioned No Junk Mail signs, refusal, dangerous or no access. All these lead to the distributors not being able to cover all properties as part of Shared or Solus distribution campaigns. As a rule of thumb 5% of the total volume of each area is classed as wastage - meaning that 5% of your leaflets will be impossible to deliver due to real world constraints.

This is a very important aspect which must be acknowledged and understood fully by clients and distributors alike in order to avoid disputes, disruptions or breakdown in communication. T

Want to ensure long-term success? Stay consistent

This method may not be the most suitable for people who aim to get rich overnight but it is the most solid tactic employed to build a stable and long term clientele. Hence, it works best to deliver leaflets to the same area more than once. The most tried and tested method remains:

• 10,000 flyers per month or every 2 months to the same area;
• 10,000 flyers(or the necessary amount the area demands) per month to various rotating areas, eventually coming full circle to the initial one

Repetition makes things more familiar, trust grows when you know someone. And trust makes people buy. This is the bulletproof method through which brands get "known" in an area: no one-shot wonders, but by being there all the time.

And this brings us to the crux of the matter - what use would a leaflet distribution campaign be if your distribution partner is dishonest - it is difficult enough to fine tune it to generate responses when everything is done right. That is where Marketize comes in to eliminate or mitigate the risks thus providing the tools necessary to both clients and distributors for peace of mind and streamlined distribution.